Running an ecommerce store in digital environment is very much like running a brick and mortar shop in the real world, in that the customers want their shopping experience to be as expedient as possible, and you, the vendor, want the transaction to go well and enable repeat business.
In the real world, we do all sorts of things to boost our online stores and go to great lengths to hire right employees with the intention of making customers feel comfortable. Online, the same kind of catering is done in the digital environment, with the website serving as storefront, and the site’s navigation features & pages acting as employees along each stage of the purchasing and browsing procedure.
With that said, let’s take a closer look at 4 key aspects of running an ecommerce store in digital environment could improve upon to provide their customers a more acceptable online shopping experience.
Below are the aspects of running an ecommerce store in digital environment:
1) Customer Contact and Service Quality
A mistake that e-commerce stores make is overlooking prospective customers. Leads need to be conditioned and nurtured into shoppers, and the great way to make sure your prospects stay to feel contented on your website, is to offer simply available live chat in the form of a free chat window that follows the user as they scroll down each page. In addition to phone and live chat support, a robust ecommerce website should feature a needed email response time of less than 24 hours on all customer queries, with 8 hours or less being the desirable policy.
2) Use of Extensions, Add-ons & Modules
If you are not already making use of an e-commerce platform to design and maintain your storefront, it is intensely recommended that you begin taking these interfaces to your advantage. Along with providing you vast libraries of simply variable design themes to choose from, e-commerce platform also comprise modules and add-ons that extend the functionality of your website’ administrative interface. If you are already using a store builder, e-commerce CMS or other similar platform, by all means look into the extensions, plugins, modules, and add-ons that are accessible for your platform.
3) Shopping Cart Functionality and Checkout Procedure
The shopping cart and the resulting checkout process will directly influence how convenient and enjoyable their interaction with your site will be. Most shopping carts have a test mode that will help you theoretically add and buy products on your website without essentially making purchases. Give your shopping cart a test-drive and run through some top players to find the one you feel most easiest and responsive to use based on your personal preferences and experience.
4) The Main Attribute to Improve
To end with, together with all of the tips we gave above, the most vital features for your website to develop are: solid business model, an accompanying marketing campaign and a great design that will all work together to create a greater conversion rate for online store. In other words, finally, all that matters is the fraction of website visitors that are making purchases, and improving that one data should be the major goal for any profit-driven e-commerce store.
