Benefits of ecommerce store for your customers
Suppose you wanted to set up an ecommerce site to sell fish-and-raspberry-flavored jam or used airline tickets. Are you sure anybody would want to buy such things? If you want to build a business, you need to bring customers something they want. If you don’t know, find out. Ask friends and look at social media discussions to see what interests people and what fires your imagination as a potential supplier. Paintball supplies, online services to convert old videos to DVDs, sewing kits for making clothes, you name it… opportunities to satisfy customers abound.A product or service to be proud of
Whether you resell another company’s product or you make your own, ecommerce, like any kind of sale, works best when you believe in what you offer. It’s a chance too to express your own values, whether you believe in fashion, innovation, high quality, affordability or eco-friendliness. Take a look at products you like to use and that impress you. Can you resell them from the manufacturer online? Is there a good or even better alternative you can offer? Lower-priced reading glasses, designer frames for glasses, and eyewear accessories your local optician doesn’t stock are all possible ecommerce variations on just one theme.
Keeping risk to a minimum
What if it fails? Ecommerce offers no guarantees of success, only a probability that grows by knowing your customers and offering a valuable solution. It can still fail, so keep risk and expense to a minimum, at least in the early stages. As they say in Hollywood, don’t give up your day job. Your ecommerce venture should give you extra fun, extra cash or both; but don’t bet your house or your rent money on it. If your online business doesn’t bring you what you want, keep the impact to a minimum, learn from the experience – and why not, try again.
